Airbus VS

Identity
Data Visualization
Presentations
Project
As a pilot project, the Airbus Venture Studio, also known as Airbus BizLab, launched an initiative to enhance both external and internal communication. The goal is to amplify its vision of "Helping startups destined to redefine the aerospace industry" and move away from the playful and childish identity it has had until now.

The company's daughter, dedicated to innovation and business creation, like many others between 2019 and 2020 needed to shift its business model to a more mature phase.  

During the execution phase, we identified an opportunity to develop a modular design system that would be user-friendly internally while maintaining a visually compelling appeal to our target audience.

The central point of our brand strategy revolved around modular boxes, reinforcing the concept of adaptability and innovation.

To uphold the corporate brand with a contemporary flair, we heightened the typographic weight, adding a modern touch to the overall aesthetic.

In our visual elements, industrial and abstract materials took center stage, becoming pivotal components for wallpapers and audiovisual assets.

Services:

We initiated brand development for Airbus Venture Studio, creating a modular system for diverse communications—presentations, reports, data visualization, corporate documents, and more. Unfortunately, the project was interrupted due to the pandemic.

Year 2020